知的財産は無形なので、マネタイズが難しい。ライセンスや著作権、商標登録、特許、専門領域かと思いきや、SNSで十分一般人にも身近に関わる法律です。
例えばアーティストが曲を発表すると、
作詞、作曲、アーティスト、カメラマンが撮るスチール、ジャケデザイン、既に著作権があります。包括契約とは思いますが、著作者人格権は動かないので、そのあたり各社にテンプレがあると予想。発売後は、SNS拡散、翻訳、カラオケ、引用の枠を超えた転載転用、二次利用が発生します。
表現者が自身に集中して創作に取り組むためには、周りのサポートが必要不可欠です、だからこそ会社所属は強い。契約書のテンプレもライセンス系はネット上に少ない印象です。（テンプレ蔓延したらそのへん仕事にしてる人は困るだろうが…私もか。）無形資産の契約書はカスタムが多いからテンプレにしにくいのかも。
グループBTSの知的財産管理について、世界知的所有権機関（WIPO）のマガジンに記事が載ったときはもう嬉々として読みました（文末＜参考＞にリンク）。
もっと広まってほしい…これこそ知的財産マネジメントの成功例。この会社で働いてみたい（でも韓国語できない）。BTSは韓国で肖像権の判例に名を残し、商標・意匠、ゲーム、教育、声のクローン、キャラクター、名だたる企業とのライセンス。わーマネジメント計画見てみたい。
個人的にもBTS好きです。推しは単から箱に変わったタイプ。見るとテンション上がるし癒されます。全員凄すぎる。かっこよし＆かわいいって最強です。韓国は兵役があるので、既に入隊しているメンバーもいます。個人の力ではどうにもできない法律…。次に全員が並ぶ姿を楽しみに自分もがんばろう。
＜参考＞
WIPOマガジン:男性アイドルグループBTSが知的財産を利用してレガシーを構築する方法（2022年3月）
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As an intangible asset, intellectual property is more difficult to monetise than tangible assets. Laws such as licensing, copyrights, trademark registration, patents, etc. are not only the domain of experts, but are also closely related to the general public through SNS.
For example, when an artist releases a song,
The lyrics, the music, the artists, the photographs taken by the photographer and the packaging design are already copyrighted.
I believe it is a comprehensive contract, but since the moral rights of the author are exclusive to the individual, I would expect each company to have its own contract. Once a work is published, it will be shared on social media, translated, karaoke'd, reprinted and reused beyond the limits of quotation, and secondary use will occur.
Support from those around them is essential for artists to focus on their creations. This is the advantage of being part of a company. It seems to me that there are very few copyright and licence agreement templates available on the internet. (But if this becomes widespread, people who work as contract writers will be in trouble...maybe even me).
Contracts for intangible assets require a lot of customization, so I think it would be difficult to create a template.
The magazine of the World Intellectual Property Organisation (WIPO) has published an article on the intellectual property management of the BTS Group. I have already read it with pleasure (link in <Reference> at the end of the article).
This is a successful example of intellectual property management that I would like to see more of. I would love to work for this company (but I don't speak Korean). BTS has set a precedent for portrait rights in South Korea and is involved in trademarks, designs, games, education, voice cloning, characters and licensing with famous companies. it's fantastic. I want to see the management plan.
Personally, I also like BTS. My fan history has changed from being an individual to being a group. When I watch them, I feel excited and healed. Everyone is too amazing. Being cool and cute is the best.
South Korea has a conscription system, so some members have already enlisted. It's a law that individuals cannot refuse...
When will we next see everyone in line?
I'll do my best and look forward to them.
<Reference>
WIPO Magazine: How the boy band BTS is using IP to build its legacy(March 2022)
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